For 21 years, since it opened it's doors, we have called the home of the Denver Nuggets and Colorado Avalanche the Pepsi Center, so it may be tough to change our habits, but officially the building has a new name...
Kroenke Sports and Entertainment announced Thursday that it established a partnership with the Ball Corporation and the Pepsi Center will now become Ball Arena.
According to a release from the NBA, the partnership includes naming rights for Ball and KSE’s hometown arena in Denver, home to the NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth, and also home to family entertainment and concerts.