Tom Metier

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Keanu Reeves Wants to Sell You a Track Bike

Have you heard of Suter Industries? If not, then you don’t watch enough motorcycle racing, and that’s a shame because motorcycle racing is crazy fun to watch. You see, Suter is one of those companies that makes watching motorcycle racing so much fun. You will find its motorcycles in the Moto2 class of MotoGP, and if you really want one, you can call Keanu Reeves, and he’ll make it happen.

Need a Track Bike? Oh, Does Keanu Reeves Have the Motorcycle for You!

Back in 1996, a man named Eskil Suter started a small engineering company in Switzerland. Its goal was to make motorcycles that were the envy of motorsport racers worldwide. They took that desire to the Moto2 championship and walked away with manufacturing championships in 2010, 2011, and 2012. The company’s chassis and designs have become respected and sought after in the motorcycling world, but they don’t come cheap. And neither do Arch motorcycles.

Here in the U.S., Keanu Reeves—yes, Neo himself—partnered with bikemaker Gard Hollinger to start Arch Motorcycle Company. They build the high-class KRGT-1 motorcycle, a V-twin custom tailored to its owner in almost every way. The small bike manufacturer has found some success in the high-end niche of the American motorcycle market, but Reeves and Hollinger want to expand.

So, the head honchos at Arch and Suter have come up with a plan. Arch Motorcycles will be the official and exclusive dealers of Suter motorcycles here in the U.S., and Suter will be the exclusive dealer of Arch motorcycles in Europe. But that’s not all this deal has going for it.

Suter will help Arch develop the KRGT-1 into a Euro-4 compliant bike, as well as help Arch in other engineering endeavors. In exchange, Arch will sell Suter’s vicious two-stroke MMX500—a 500cc bike that puts out the power of a full-blown superbike. And Arch will also sell the MMX2—Suter’s Moto2 bike. Both bikes are not street legal, but if you have a lot of cash, and access to a racetrack, then these bikes promise to perform better than any streetbike you can buy. However, is the performance worth the cash?

The attorneys who ride at the Metier Law Firm will keep watching further developments from this promising alliance, so keep following us to find out what happens next.


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