Don’t be too surprised if you turn on your radio and hear somebody tell you to look out for motorcyclists in your blindspot. You may even get the same message while surfing the internet, or while stopped at a traffic light. You’ll even find this message if you are shopping for a car, and that’s exactly how the Colorado Department of Transportation (CDOT) wants it.
How Is CDOT Going to Lower Motorcycle Fatalities?
On September 12th, CDOT started a new campaign to increase the awareness of motorcycles all over the state. This new campaign will run through the end of September and you may find messages in places that you didn’t think of.
Groove Auto has joined CDOT in its effort to save motorcyclist lives. A portion of the dealership’s courtesy cars have been wrapped in a special message reminding drivers to check their blindspots. Cars at the dealership will also have a sticker on their mirrors, reminding shoppers that they need to take extra safety precautions when motorcyclists are nearby.
Though Groove Auto is helping CDOT spread its message in unique places, the car businesses are not the only place safety officials are looking teach safer driving habits. Radio ads, online ads, and truck side billboards are also being used as part of this initiative. Considering that last year saw a record 125 motorcyclist deaths caused by traffic accidents, it is no wonder that CDOT is trying so hard.
Over the past four years, the number of motorcyclist crashes in Colorado are up 58 percent. Considering many of those crashes involve other vehicles, educating drivers seems like a good strategy for lower these tragic numbers. This year, 72 people have died in motorcycle accidents, which puts us on pace for another record-breaking year. Hopefully, the latest efforts from CDOT will make a difference, and keep the rest of the riding season safe.
This safety update was brought to you by the motorcycling attorneys of Metier Law Firm—drive safe so we can all ride safe.