Bikes for Millennials Made in Sweden?

When the company was first started in the 1600s, it produced muskets. By 1903, that company decided to start building motorcycles, and why not? This brand’s name was already known across Europe for the multitude of other household products it makes, so adding motorcycles to the list didn’t seem like a big deal. Now, in 2018, that same manufacturer may be tuning in to the coveted demographic that every other motorcycle manufacturer in America is trying to target—millennials.

Millennials Prefer Swedish Motorcycles?

The Husqvarna brand can be found on the side of lawnmowers, chainsaws and motorcycles. This would lead some to believe that the company’s moto-fare may not be as up to the rigors of a modern motorcyclist. After all, the motorcycle division of Husqvarna has been owned by Cagiva, BMW and now KTM. However, if you thought these little motorcycles were nothing special, you’d be wrong.

Bikes from the manufacturer based in Huskvarna, Sweden are a hot commodity right now. So hot, they are selling out. A man who recently talked to the journalists at CNBC described taking a day off from his software developing job. He had heard that the Husqvarna dealership in York, Pennsylvania had just gotten a rare 701 Supermoto in stock. So, the developer took the day off from his job in Silver Spring, Maryland to go buy the machine. The funny thing is, he’s not alone.

Husqvarna Motorcycle dealerships are seeing a lot of customers these days, and most of them seem to be from the millennial crowd. The manufacturer has decided to take advantage of this sudden sales boom. Last year, the manufacturer brought 12,000 motorcycles to the North America retail market. This year, it’s planning on bringing 15,000. Husqvarna will also be selling new street bike models to U.S. riders in the form of the Vitpilen 401 and 701 as well as the Svartpilen 401. Prices for these bikes start at $6,299 and go up to $11,999—a pretty budget-conscious deal for any rider.

Could Husqvarna’s motorcycles be just what the doctor ordered for a motorcycle industry desperate to recruit new blood? Only time will tell, but the motorcycling attorneys at Metier Law Firm will continue to watch the industry and find out.

Tom Metier

Tom Metier

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